Produce a way to present Topdeck trips to a UK audience which inspires 18 to 30 somethings to consider a type of trip which may not be top-of-mind. Consider how these messages can be delivered – print, online, multimedia, outdoor, experiential. New mediums and channels to market which can replace brochures as the core method of delivery to our UK audience. Consider the sheer amount of information imparted within a brochure. Do we split this into bite-sized chunks or is there another method we can use to share lots in an interesting way with clear navigation and cut through?